Our journey ends inside a proton of a carbon atom within a DNA molecule in a white blood cell.Īs an homage, the BBC and particle physicist Brian Cox have created an updated version that reflects what we've learned about the universe in the 45 years since Powers of Ten was made. Returning to Earth with breathtaking speed, we move inward - into the hand of the sleeping picnicker - with ten times more magnification every ten seconds.
Every ten seconds we view the starting point from ten times farther out until our own galaxy is visible only a s a speck of light among many others. Starting at a picnic by the lakeside in Chicago, this famous film transports us to the outer edges of the universe.
Powers of Ten takes us on an adventure in magnitudes.
Here's a description of the original film: Note: This exercise draws inspiration for a video first produced in the 1970s by the legendary design partnership of Charles and Rey Eames for IBM.Charles and Ray Eames' 1977 short film Powers of Ten is one of the best bits of science communication ever created.and a personal favorite of mine. We can help you multiply your perspective by a power of ten. If you want to see possible futures using this approach and want help, contact us. This is best done as a group and can be performed in a short time as a facilitated activity or at a distance. This allows you to see connections between things that were not perceived before. This simple exercise will allow you to see constraints, opportunities, effects, and interactions that are either not present or imperceptible at one scale at other scales. The Power of Ten activity is designed for you to forecast and spend some time thinking about what will something look like, feel like, interact with, and impact the world at each of these different scales. Time perception changed, value changed (e.g., Internet access), and certain things like parks, groceries, restaurants and bars, and video conference tools all changed their value in a matter of days, weeks, and months in different ways. What about a particular situation? Consider the dynamic situation that unfolded with the COVID-19 pandemic and policies that affected how and where we work. If you are on a waitlist for an elective surgery, ten days might be incredibly fast, ten weeks reasonable, and ten months is anxiety producing. In that case, ten minutes might be a long time and ten hours is insufferable. In some cases, you’ll find little effect or difference between the two and in others the differences are dramatic.Ĭonsider waiting times for a service call. Take the current situation, topic, product, or service and forecast what might happen in ten minutes from now, ten hours, ten days, ten weeks, ten months, and ten years. The Power of Ten is a perceptual forecasting and innovative technique that can help you can perspective on a situation, a product, or service by looking at the effects in layers, each offering a new possibility. There’s a way to create the same effect by looking at a situation through the lens of time. The image, which dates back to 1888, shows how the same image can produce two very different stories about the subject matter. To illustrate the power of perception, consider the famous perceptual illusion below which profiles a young girl and an old woman (or “wife” and “mother in law”). This is as much about perception as it is anything else. Great innovators often see problems or solutions that others miss.
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